2009 - The year the Kings get dirty. This year, the Maloof's are going gritty with their team image, so I decided to tag along. In the past our shoot with the team has always been upbeat and humorous. After directing this year's shoot, I reallized...mean and tough don't come naturally to me. I think we got enough for a couple of image spots, though. The posters were created in photoshop and the enviroment completed in After Effects. This was the first year I was able to dedicate an appropriate amount of time to our Kings campaign (thanks to the addition of 2 producers to our staff). I actually spent a week (off and on) coming up with the over-all design, including the posters. I'm still not finished with the package, however. Many more player posters to go.
We always have a great slate of high school football games each season. Unfortunately, we sometimes don't know our matchups until the week of the game. I needed to create a spot that gave the feel of great football, without blatantly identifying teams. I exported a ton of footage clips with Sapphire film damage from the Avid and completed the spot in After Effects. I was going for a "Minority Report" look of thin, translucent video panels.
Just a simple :10 spot for Wendy's High School Heisman award. The background images are specs for various sport fields and courts.
